One of the country’s leading food and drinks manufacturers, Nestlé Brasil nurtures its brands extremely carefully. Why? Because gaining the trust of consumers takes time and effort. “We’re not just a food company, we’re an institution,” explains Carlos Eduardo Lima, NQAC manager at Nestlé Brasil. And just as Nestlé Brasil’s loyal customers have faith in the quality of its products, the company expects the same high standards of its partners. “We need dedicated service, direct contacts, suppliers interested in long-term relationships. As each challenge comes along, our partners should be there to help us overcome it,” reflects Lima.

As part of the international consumer products giant, Nestlé Brasil values partners who have an in-depth understanding of international business. “In our markets, things are always chopping and changing,” notes Lima. So the company benefits from working with expert suppliers able to stay on top of complex situations. “Ones who can turn a chaotic situation into a stable situation – who focus on solutions first, causes second,” explains Lima.

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