April 19, 2012, Guyancourt, France — Merck Millipore, the Life Science division of Merck KGaA, Darmstadt, Germany today announced the schedule for the Merck Millipore Live Lab Tour 2012 that will visit nine science parks and institutions in Europe starting in May.
The “Live Lab,” a 60-square-meter exhibition space housed in an eye-catching coach-style vehicle, is a novel way to bring information about new technologies right to the workplace. Keltoum Benchikh, Lab Water Head of Global Marketing-Communications, explains that the Live Lab Tour concept is part of a portfolio of marketing communications tools designed to present product information in the easiest, most accessible manner possible. “Live Lab visitors will discover our product offering in situ, and will get actual hands-on experience working with Merck Millipore equipment and other materials,” she says. “In addition, Merck Millipore experts will be present at each site to discuss best practices that will help visitors optimize protocols and improve their laboratory work flows,” she adds.
Three laboratories will be set up within the vehicle: a pharmaceutical lab, an academic research lab, and a food and beverages lab. All will be equipped with the Merck Millipore solutions required to perform actual experiments.
For visitors who would like to discuss their specific situations in more detail, special one-to-one sessions with Merck Millipore experts are available at each site from 10:00 am to 3:30 pm every day. Please visit www.millipore.com/livelabtour2012 to reserve your time now.
Schedule: Merck Millipore Live Lab Tour 2012
About Merck Millipore
Merck Millipore is the Life Science division of Merck KGaA of Germany and offers a broad range of innovative, performance products, services and business relationships that enable our customers’ success in research, development and production of biotech and pharmaceutical drug therapies. Through dedicated collaboration on new scientific and engineering insights, and as one of the top three R&D investors in the Life Science Tools industry, Merck Millipore serves as a strategic partner to customers and helps advance the promise of life science.
Headquartered in Billerica, Massachusetts, the division has around 10,000 employees, operations in 67 countries and 2011 revenues of EUR 2.4 billion. Merck Millipore operates as EMD Millipore in the U.S. and Canada.
Merck Millipore and the M mark are trademarks of Merck KGaA.
Note: Merck KGaA or Merck shall mean Merck KGaA, Darmstadt, Germany